New Balance


    Technically advanced running shoes from New Balance.

    "We were born to move." This is the philosophy that the New Balance company works by to support athletes in their pursuit of excellence. It doesn't matter if you're an amateur athlete, a professional athlete, or a person who wants to make their lifestyle more active. Back in 1906, founder William J. Riley was all about helping people with foot problems by making customized shoes and insoles. He found the name for his company when he was in his garden: he saw how chickens could keep their balance with only 3 claws per foot. The New Balance brand was born, and so was the idea for a three-pronged insole.

    In 1938, the first pair of New Balance running shoes was developed and until today, the brand has managed to always inspire people with the perfect mix of functionality and fashion. With the "Trackster", which was launched in 1960, the success of the brand increased rapidly, because this was the first running shoe with a grooved sole and was available in different widths. Meanwhile, the range of New Balance includes stable shoes, neutral shoes, natural running shoes and also trail shoes, so that everyone is sure to find the right pair of running shoes. Various technologies ensure maximum comfort and top-equipped shoes with which you can achieve the best performance. The Fresh Foam midsole guarantees the best damping and the FantomFit upper fits perfectly to the foot. The REVLite midsole is very lightweight and the ABZORB Crash Pad absorbs the impact forces.

    But New Balance is about more. Every single product is tested for environmental impact. This is done in an effort to create products that produce no waste, contain no toxic substances, and thus have no detrimental effect on the environment. This not only increases product quality, but also production efficiency, which in turn helps to protect the environment. With New Balance running shoes, you are not only technically well equipped, but you also get shoes that are produced in an environmentally conscious way. Take a look around and find your new pair of New Balance running shoes at!